Cognitive
FIG 1. COMMUNICATION TERMINAL / OPERATIONS — 153 PRINCIPLES ON FILE
SHEET 01
Operations
SHEET 02
Mastery
SHEET 03
Command
SHEET 04
Principles
REV: 3.0.0
SCALE: 1:1
DATE:
Discovery
01
D-01
Calibrated Questions
D-02
Active Listening
D-03
SPIN Sequence
D-04
Strategic Silence
D-05
Elicit Change Talk
D-06
Diagnose Before Prescribing
D-07
Hunt Black Swans
D-08
The Curiosity Gap & Open Loops
D-09
The Ladder of Inference
Rapport
02
R-01
Mirroring
R-02
Labeling
R-03
Tactical Empathy
R-04
Accusation Audit
R-05
Liking & Similarity
R-06
Escalating Self-Disclosure
R-07
The Pratfall Effect
R-08
Genuine Interest & the Sound of One's Name
R-09
The 5:1 Ratio
Solutioning
03
S-01
Self-Persuasion via Their Own Story
S-02
Engineer 'That's Right'
S-03
Advice Seeking
S-04
Co-Creation (IKEA Effect)
S-05
Autonomy Framing ('But You Are Free')
S-06
Narrative Transportation
S-07
Feedforward
S-08
The Challenger Reframe
S-09
JOLT — Defeating Indecision
S-10
The Rethinking Cycle
Negotiation
04
N-01
Interests, Not Positions
N-02
BATNA — Your Walk-Away Power
N-03
Anchoring & Precise Numbers
N-04
Loss-Aversion Framing
N-05
No-Oriented Questions
N-06
Ackerman Bargaining
N-07
The Fairness Lever
N-08
Reciprocity of Concessions
N-09
MESOs — Multiple Equivalent Offers
N-10
Contingency Contracts — Betting on Beliefs
N-11
First-Offer Science & Perspective-Taking
Psychology
05
P-01
Loss Aversion
P-02
Reciprocity
P-03
Commitment & Consistency
P-04
Social Proof
P-05
Authority & Credible Expertise
P-06
Scarcity & Exclusivity
P-07
The Peak-End Rule
P-08
The Ben Franklin Effect
P-09
Curse of Knowledge & Fluency
P-10
The Pygmalion Effect
P-11
The Mere-Exposure Effect
P-12
Unity — The Shared-Identity Lever
P-13
The Emotional Intelligence Loop